Pay attention! Once you understand this your life is going to change forever!
- The price of everything is based on supply and demand.
- You must get your ads in front of the right people.
- The supply of space at the top of Keyword search ads is limited, and the demand is high, which makes the price go up.
- 720,000 hours of new videos are uploaded to YouTube daily.
- Every video is a potential ad space Google can sell.
- Google has intent data on every user in the world because they know every search, every website, and every email people send.
- The demand for the YouTube video ad space is LOWER because there is a BIGGER barrier to entry to do video ads compared to search result ads.
- Therefore, you can get your ads in front of the right people, at the right time, for much less money than other ad platforms, AND…
- YOU will be on video in front of your audience which creates #1 Celebrity/Authorty positioning in YOUR market.
- People seeing your face and hearing your voice is the #1 element of influence according to Robert Cialdini in his book, Presuasion.
- All this leads to less money out on the front end, with more conversions, and more money in on the back end.
