Pay attention! Once you understand this your life is going to change forever!

1. The price of everything is based on supply and demand.
2. You must get your ads in front of the right people.
3. The supply of space at the top of Keyword search ads is limited, and the demand is high, which makes the price go up.
4. 720,000 hours of new videos are uploaded to YouTube daily.
5. Every video is a potential ad space Google can sell.
6. Google has intent data on every user in the world because they know every search, every website, and every email people send.
7. The demand for the YouTube video ad space is LOWER because there is a BIGGER barrier to entry to do video ads compared to search result ads.
8. Therefore, you can get your ads in front of the right people, at the right time, for much less money than other ad platforms, AND…
9. YOU will be on video in front of your audience which creates #1 Celebrity/Authorty positioning in YOUR market.
10. People seeing your face and hearing your voice is the #1 element of influence according to Robert Cialdini in his book, Presuasion.
11. All this leads to less money out on the front end, with more conversions, and more money in on the back end.